Samsung Electronics has officially launched the Galaxy Alpha which we have reported on before. As we discussed in previous articles, it features a metal frame, curved corners and a soft back cover.
Here is what the company had to say:
“The Galaxy Alpha was built and designed based on the specific desires of the consumer market,” said JK Shin, CEO and Head of IT & Mobile Communication at Samsung Electronics. “With an entirely new appearance, the Galaxy Alpha focuses on both beauty and functionality combining a stunning metal frame and slim, light weight design with the same powerful hardware and features users expect from a flagship Galaxy mobile device.”
So is the new flagship enough to get the Korean giant back on track? The company has been struggling recently as they have lost a lot of market share. While Samsung is still the largest smartphone brand, their market share dropped from 32% to 25%. In China Xiaomi has taken the number one spot from Samsung as the biggest smartphone brand. Samsung is mainly not positioned well in the entry- and mid-range segment but is also facing strong competition in the high-end market from Apple, LG and HTC.
Looking at the specifications for the Galaxy Alpha we don’t think this is the game-changer and innovative device Samsung needed to strengthen their position and outpace competitors. Take the display for example, 4.7” with a resolution of 1280 x 720. The LG G3 comes in at 5.5” and 2560 x 1440. The LG G3 also has a better camera, 13MP compared to the 12MP the Galaxy Alpha offers. The HTC One M8 also features a better display, 5” and 1920 x 1080.
It comes with 32GB of internal memory but a big problem is that it does have memory expansion in form of a micro SD slot something many competitors have.
With the Galaxy Alpha, Samsung has fixed what many consumers saw as their biggest design flaw: the cheap plastic case. But the problem is the Galaxy Alpha does not deliver on the hardware and feature front. Apple is set to release the iPhone 6 on September 9th, from what Samsung has shown today, Apple and other competitors don’t have to be afraid.
Overview of specifications:
||LTE Cat.6 (300/50Mbps)
||4.7” HD Super AMOLED (1280 x 720)
||Octa Core (Quad 1.8GHz + Quad 1.3GHz)
||Android 4.4.4 (KitKat)
||12MP (rear) + 2.1MP (front)
||Beauty Face, Dual Camera, HDR (High Dynamic Range), Panorama, Selective Focus, Shot & More, Virtual Tour
||UHD 4K (3840 x 2160) @30fps Video Codec : H.263, H.264(AVC), MPEG4, VC-1, Sorenson Spark, MP43, WMV7, WMV8, VP8 Video Format : MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM
||Audio Codec : MP3, AMR-NB, AMR-WB, AAC, AAC+, eAAC+, WMA, Vorbis, FLAC Audio Format : MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA
||Ultra Power Saving Mode
|Google Mobile Service
||Chrome, Drive, Photos, Gmail, Google, Google+, Google Settings, Hangouts, Maps, Play Books, Play Games, Play Newsstand, Play Movie & TV, Play Music, Play Store, Voice Search, YouTube
||WiFi: 802.11 a/b/g/n/ac HT80, MIMO(2×2) Bluetooth®: 4.0 BLE / ANT+ USB: USB 2.0 NFC
||Accelerometer, Gyro Sensor, Geomagnetic Sensor, Hall Sensor, Light Sensor, Proximity Sensor ,Gesture Sensor, Fingerprint Sensor, HR Sensor
||RAM : 2GB Internal Memory : 32GB No micro SD Slot
||132.4 x 65.5 x 6.7 mm, 115g