There have been a number of reports recently which said that the holiday shopping was not meeting expectations this year and had actually declined. Research firm comScore has now come out with online shopping numbers which show the opposite.
Cyber Monday sales increased 17% from last year and is the biggest shopping day for the first time. Sales came in at $2.038 billion.
Black Friday sales increased 26% to $1.505 billion.
“With more than $2 billion in online buying on Cyber Monday to cap an exceptionally strong 5-day period since Thanksgiving, the online holiday shopping season is clearly going very well at the moment and is currently running ahead of forecast,” said comScore chairman emeritus Gian Fulgoni.”Varying reports have also indicated weakness in the consumer economy due to flagging brick-and-mortar sales over the holiday weekend, but what we may really be seeing is an accelerating shift to online buying as mobile phones spur increased showrooming activity. The data we’re seeing suggest it may be more a change in shopping behavior than a lack of consumer demand.”
Here is a historic look at the holiday season sales from 2010 – 2014