Xbox One Black Friday Sales Beats PlayStation 4

The Xbox One was on sale for $349 during Black Friday and the aggressive promotion strategy when it comes to pricing, bundles and advertising seems to have worked out for Microsoft.

According to analyst firm Inforscout, 53% of all console purchases were Xbox One units.

The PlayStation 4 accounted for 31%.

The remaining is made up by purchases of other consoles such as the Nintendo Wii or older generation consoles.

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