Twitter Releases New Shopping Feature Called “Offers”

Unlike Facebook which continues to grow revenue at an insane rate, Twitter has struggled to find ways to make money. Back in September Twitter started testing a buy button where you could buy directly from a Tweet.

Now Twitter has launched a new feature in the US which is called Twitter Offers.

With Offers, Twitter wants to give advertisers the possibility to connect with consumers on the social media platform and turn them into customers.

Here is how it works:

twitter offers

The fact that Offers is connected to consumers regular credit and debit card will be a big plus as the implementation is straight forward.

When it comes to privacy, Twitter ensures consumers that the card details are encrypted and can be deleted at any time.

The feature is available to selected advertisers for now during the holiday season.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s