Unlike Facebook which continues to grow revenue at an insane rate, Twitter has struggled to find ways to make money. Back in September Twitter started testing a buy button where you could buy directly from a Tweet.
Now Twitter has launched a new feature in the US which is called Twitter Offers.
With Offers, Twitter wants to give advertisers the possibility to connect with consumers on the social media platform and turn them into customers.
Here is how it works:
The fact that Offers is connected to consumers regular credit and debit card will be a big plus as the implementation is straight forward.
When it comes to privacy, Twitter ensures consumers that the card details are encrypted and can be deleted at any time.
The feature is available to selected advertisers for now during the holiday season.