According to the Financial Times, Apple is going to pre-install Beats Music on all iOS devices starting early next year. Since the $3.2 billion acquisition of Beats there have been many rumors surrounding the streaming service Beats Music. People wondered if Apple would keep it around at all or integrate it with iTunes.
So it seems Apple is going to keep Beats as a separate brand to gain market share in the music streaming space. Spotify is the world’s largest music streaming service with 50 million users of which 12.5 million are paying customers. Amazon offers free music streaming to Prime customers and Google has a number of offerings, most recently they released Music Key which could shake up the entire industry.
Certainly no lack of competition in the space which in the end only benefits consumers but continued price decreases of course also have a negative effect on the music industry in terms of earnings / royalties.