Sony Adopts Apple’s High-End Smartphone Strategy

The high-end smartphone market is extremely competitive and Samsung, HTC, LG, Sony and others have all released at least two flagship models per year in a quest to gain market share and deliver the best hardware and features to consumers.

Only Apple has been in a position to release just one new high-end device per year and looking at the most recent iPhone 6 numbers and the record quarter Apple reported, they have been doing it successfully.

According to a report from Digitimes, Sony is now going to adopt the same strategy and only release one new flagship smartphone per year. The reason for the strategy shift is a slowdown in hardware competition and a maturing high-end smartphone segment according to the report.

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