Microsoft has confirmed that they are going to start replacing Nokia and launch a new brand called Microsoft Lumia for smartphones instead.
Rebranding of marketing material and social media accounts will start in France and be completed in other regions in the near future as well.
The former dominating mobile brand has struggled big time in recent years and the decision to focus on Windows based phones only didn’t help in recent years. Well, the only good thing was the fact that they got saved by Microsoft through the acquisition.
The question remains, will it actually get any better under the Microsoft brand?