Samsung Stops Notebook Sales in Europe – Acer and HP Set to Benefit

Samsung surprisingly announced that it will stop selling notebooks and Chromebooks in Europe. Especially the Chromebook market is extremely price driven resulting in low margin but the market wasn’t expecting Samsung to take this drastic step.

According to Gartner Research, Chromebook sales will reach 5.2 million units in 2014 and now competitors such as Acer and HP who are amongst the most aggressive in terms of price and drive adoption of Chromebooks are set to benefit from Samsung pulling out of Europe.

Samsung did not give a detailed explanation as to why they are pulling out of the European market, in the end it might benefit competitors but not consumers.

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