Huawei beats Apple – Flagship Ascend P7 Officially Showcased with Sapphire Display

Almost a month ago we already reported that Huwai would launch the new updated version of the flagship Ascend P7 with a  sapphire display. Now they have officially showed off the new device during IFA in Berlin.

huawei-ascend-p7-sapphire-edition

Huawei is growing at an impressive rate, having almost doubled the number of units they shipped in the first six month compared to last year. The goal is to ship 80 million smartphones this year, 20% of that in the high-end segment. So it was important for the company to show the Ascend P7 with a sapphire display ahead of competitors like Apple to give strengthen their position and image amongst consumers in that segment.

The 5″ device also has a ceramic cover on the back to make it more durable. It features a 1.8 GHz processor, 16 GB of storage and a 13 MP rear camera. One area where the Ascend P7 really stands out is the front camera – heads of selfie lovers are already spinning just thinking about an 8 MP front camera.

Price and availability have not been confirmed yet.

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