The acquisition craze continues. Earlier this month Google bought messaging app Emu, and we also reported on the apparent deal to acquire twitch.tv for $1 billion. Earlier this year they also snapped up Nest for $3.2 billion and the company later purchased Dropcam for $555 million.
Today it was announced that Google has bought Jetpac, an app which analysis photos on Instragram to give users recommendations of places that are suitable for specific individuals.
This type of artificial intelligence is what Google and other companies need more and more of in order to serve more tailored and personalized mobile ads.
How much Google paid for the company has not been disclosed.
Here is the statement from Jetpac.
“We’re joining Google!
We look forward to working on exciting projects with our colleagues at Google.
We’ll be removing Jetpac’s apps from the App Store in the coming days, and ending support for them on 9/15.”