Research firm IDC has released the smartphone numbers for Q2. Android is simply killing it, owning 84% of the total market while everyone else declined in market share.
Total Smartphone Sales:
300 million units – 25% increase from last year
Market Share Breakdown:
Apple: 11.7% (-1.3%)
Microsoft: 2.5% (-0.9%)
BlackBerry: 0.5% (-1.3%)
The other good news for Google is that Samsung isn’t as dominant as they used to be. In the previous quarter they accounted for 29.3% of the Android sales, two years ago they had 40%.
The decline from Apple might look bad but once you peel back the numbers a bit more it isn’t. While Samsung is declining in both market share and units sold, Apple shipped a record number of iPhones last quarter – 35.2 million. In addition to that, a majority of the Android units (59%) sold during the quarter cost less than $200, a market segment Apple doesn’t play in.
Apple is also going to release the iPhone 6 on September 9th which is almost guaranteed to boost their numbers. Samsung has already announced their new flagship, the Galaxy Alpha which didn’t really impress us.