Google is at it again and is acquiring Songza, a streaming service that will serve you playlists based on your mood.
So why is Google buying a streaming service for $39 million when they have Google Play Music?
The service has over 5 million users, but that is not the reasons Google is buying them. Songza has tons of data on how you listen to music at what time depending on what you are doing about how you are feeling. Getting more information and data is always a core factor for a Google acquisition.
Here is what Google had to say on their Google+ page:
“They’ve built a great service which uses contextual expert-curated playlists to give you the right music at the right time. We aren’t planning any immediate changes to Songza, so it will continue to work like usual for existing users. Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.”