Asus to launch Android smartwatch – let the price war begin

Earlier this week, during the Google I/O conference which we reported on, the Android based smartwatches were the highlights.

While the Samsung and LG devices are already available at for $229, the Moto 360 is going to launch later this summer, most likely at a slight premium.

According to Techcrunch, Asus is looking to enter the wearables market later this summer as well. This could start a price war as they are looking to price their device between $99 and $149.

According to IDC, the wearables market is growing quickly, set to triple this year to 19 million units and by 2018 it will reach 111.9 million units.

We are going to see a number of brands enter the smartwatch market with Android based devices in the coming month. The manufacturers will try to differentiate themselves with a unique design, features and of course price. In the end that sort of competition in a growing market only benefits consumers.

With Apple still playing catch-up, you have to wonder how the iWatch will be received. It is going to be released later this year and in true Apple fashion will be priced at a huge premium. Apple has to come up with a stunning design and some unique features in order to be competitive in this market.

3 thoughts on “Asus to launch Android smartwatch – let the price war begin

  1. Pingback: Microsoft not entering smartwatch market – Only focusing on Fitness instead | The Tech Globe

  2. Pingback: Asus launches keyboard, mouse and headset to capitalize on strong Gaming Customer Base | The Tech Globe

  3. Pingback: Asus Smartwatch to be released September 3rd – Cheapest Smartwatch yet? | The Tech Globe

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